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3 good books about sales and marketing for small businesses

In the recent Pre Scale-up workshop on 1 December we talked a lot about how to get the first customers for your business. We talked about both the core message and value proposition, and we talked about networking as a way to start new relations and find future customers – remember the SEE-LIKE-TRUST-TRY-BUY scenario. Meeting […]

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What is entrepreneurship?

As defined on Wikipedia, entrepreneurship is the act of being an entrepreneur, which can be defined as “one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods”. Since there is a lot of hype around entrepreneurship as a concept and the entrepreneur as a person, there are also […]

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My personality test results…

I just took the personality and behavior tests myself that I asked you to take. In the Typefinder I scored as an INFP – The Healer – just in case you wondered 🙂 And in the DiSC Behavior Test was scored as dominantly Influencer and Supporter – see numbers below. So these are the kind of results […]

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10 ways to start a business

The question is not whether you could become an entrepreneur. The question is what will be the best way for you. Investor Fred Wilson  outlines 10 different ways to start your own business. 10 ways to be your own boss: The Sole Proprietor The Partnership The Husband & Wife Team The Boutique (small group of […]

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Types of entrepreneurs

Every entrepreneur has his own way, but of course it makes sense to try to put entrepreneurs into categories. The Section for European Studies at Aarhus University and the Kaospilots did a research among European entrepreneurs in order to map the Entrepreneur DNA. They came up with seven different types of entrepreneurs that you can […]

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Video: Start with WHY

In his book Start With Why, Simon Sinek argues that leadership is not about WHAT you do, but WHY you do it! You can get the video version of his main points in the TED-talk below:

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Build a business model with Business Model Architect…

In todays lecture we will work on our busienss model. A tool for this is the Business Model Archictect tools. You can se a tutorial below and learn more about it on the Business Model Architect website… When you have built your business model, you can capture, save and share it with the My Business […]

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What is a business model?

A business model is simply the answer to four general questions about your business project: What do we offer? How do we make it? How do we sell it? How do we make money? In other words it is about Product Sales Organisation Finance Elements of a business model Of course it is a bit […]

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From feature list to product portfolio…

How to bundle and unbundle your feature list into a product portfolio. In my previous posts I showed you how to build a feature list and how to turn the feature list into more segmented products. However, there is much more fun to do for the product developers. A feature list is like a box […]

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From feature list to segmented product…

Your style is not the clothes your wear, it is how you combine it and when and where you wear it. Your feature long list is your closet and your customers segments are the occasions you want to dress up – or down – for. Like you wear different shoes, socks, trousers, belt, shirt, jacket […]

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