Work On Your Business, Not In It! Michael E. Gerber
The course Creative Marketing & Entrepreneurship is – as the name indicates – a combination of two elements 1) Creative Marketing and 2) Entrepreneurship. Creative Marketing is about developing creative solutions for your customers marketing activities. Entrepreneurship is about building a business that will consistently deliver these creative solutions. Basically thats it!
To use the terms of Michael E. Gerber in his bestselling book The E-Myth Revisited, you may say that Creative Marketing is about TECHNICIAN activities in your business and Entrepreneurship is about the ENTREPRENEUR and MANAGER activities in your business.
This website will help you with the Entrepreneurship part of the course and it will be built around the seven steps described in the Business Development Program in The E-Myth Revisited. You will find resources for each step if you follow the links below.
My Personal Vision My Business Vision
Building a business starts with you. Your skills, knowledge, passion and dreams for the future. In the first step of the process you will work on a vision for your future life.
A business is created twice. First in the mind of the founder and as a prototype on paper. After that it is created in real life. In step 2 of the process you will work on imagining your future business and describe you business as a prototype.
Organize Your Business Manuals
Your business is what you do in your business. So what should be done to create, and develop your business? In step 3 you define all the functions that needs to be undertaken in your business and you assign the different functions to the people in your team.
When you have defined WHAT needs to be done in your business, you will also need to think about HOW it should be done. In step 4 you will work on manuals and checklists for all the tasks that need to be standardized in your business.
Motivation Design the Customer Interface
Even if you have defined the WHAT and HOW in step 3 and 4, people in your organization may also ask WHY they should work hard on those tasks. Part of the WHY will be answered in step 2, but you will also need to consider a more detailed motivation system for your business. Rules and rewards that will make people do the right things in the right way and do the best to achieve the common goals.
Even the most well designed plan will never be a business if customers don’t see, like and trust you enough to actually buy something from you. Designing the Customer Interface is about designing what the customers will see, hear and in other ways sense when they meet and interact with your business.
Set up your Systems …
At the end of the process of building your business, you will have built a system that produces happy customers and revenue for your business and for you. Setting up a system is about coordinating all the subsystems that you built in step 1-6 and make them work together as one big coherent system.