Understanding the customer and the problem
Problem Test – speak to potential customers to find out if they care about the problem you are solving.
Observe Customer Behavior – watch what potential customers do today when they do the thing you want to help them do better.
Be the Customer – put yourself in a situation, where you feel what it’s like to be the customer.
Marketanalysis – search and find existing market information about the general market for your category of products/services.
Observe Search Behavior
Registration for newsletter
Wizard of Oz MVP
Attend trade fairs
Speak to experts and practitioners
Test behavior on website