Reality Check – testing your assumptions

Understanding the customer and the problem

Problem Test – speak to potential customers to find out if they care about the problem you are solving.


Observe Customer Behavior – watch what potential customers do today when they do the thing you want to help them do better.

Be the Customer – put yourself in a situation, where you feel what it’s like to be the customer.

Marketanalysis – search and find existing market information about the general market for your category of products/services.

Observe Search Behavior

Observe Debates

Observe Reviews


Registration for newsletter

Survey participation


Product Testing

Product Test 

Wizard of Oz MVP

Attend trade fairs


Speak to experts and practitioners

Test behavior on website

Cooperative development


Go-to-Market Testing

Offer pre-orders

Channel test

Industry Analysis





Comments are closed.